PROFIT FIRST

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What is Profit First?

Profit First is a cash flow management system that flips traditional accounting on its head.

Instead of the usual “Sales – Expenses = Profit,” we prioritise profit by using the formula:

SALES - PROFIT = EXPENSES

This method ensures you take your profit first, consistently and intentionally, by allocating income into separate bank accounts for

Profit,

Owner’s Pay,

Taxes, and

Operating Expenses.

Like digitally upgrading labeled envelopes for budgeting, this approach gives every dollar a purpose.

The result? You build a more sustainable, profitable business with greater financial clarity and control, without relying on spreadsheets or surprises.

Why Profit Matters?

Profit isn’t just a nice-to-have, it’s the lifeblood of a sustainable, purpose-driven business.

When your business is profitable, you gain freedom: to pay yourself well, to pay your team well, to reinvest with confidence, to breathe a little easier, and to grow without burning out.

Profit allows you to create impact without compromising your wellbeing, values, or vision.

Profit allows you to create impact without compromising your wellbeing, values, or vision.

Without profit, even the most passionate businesses struggle to survive. You might be making sales, but if there’s nothing left over, you’re working hard for stress, not stability.

Being profitable means your business can support you, your team, and your mission... not just now, but long into the future.

To be clear, Profit is not about greed.

Profit is about empowered choices, lasting impact, and true freedom!

Setup, Training & Support

Manage your cashflow and stay accountable

Ad Hoc Support

Get Your Questions Answered

Profit First Momentum

"How do I pay myself and grow the business without going into debt?"

"How can I plan for GST and taxes without being caught off guard every quarter?"

For Business Owners wanting clarity around their cashflow.

This Setup, Training and Support program is designed to get you started and keep you moving forward, with ease and confidence as you and your finance team implement Profit First into your business.

Reduce decision-making time. Certified in the Profit First method, Christine guides you through, a structured implementation program, customised to your business needs.

Optional quarterly support is also available if you work best with accountability to keep momentum and not fall back into old habits.

During our short time together, your commitment is essential to the success of your Profit First implementation. Please allow 1 hour each week during the first month.

On completion, walk away with a fully systemised cashflow process, that includes 2 advanced cash management strategies (decided at our first meeting), plus a quarterly plan to reach your desired targets (TAPs).

If you choose, we can work together on your Income targeting review, Actionable Expense Analysis review, Profitable Pricing Analysis, and Profit Strategy Assessment.

Profit First Momentum

Support Program

Designed to keep you moving forward to support you with your Profit First Implementation.

All Sessions are delivered personally by our Certified Profit First Business Coach, Christine Jade

Weekly Accountability

Weekly Phone call / Email to stay on track, meet your milestones and stay focused on your goal.

Regular Q + A Zoom

Evaluation, Plan, Setup and Training all provided over zoom. Plus get all your questions answered, and we even complete your first cash distribution together.

Customised Resources!

Customised 12 Month Plan to reach your target % (TAPs)

Customised distribution calculator and advanced strategy resources like for debt reduction and pricing estimators,

Choose Your Plan

SETUP + support

$4,400*

  • Set up the Profit First system in your Business

  • Weekly Accountability Phone Call or Email

  • Training / Question + Answer Zoom

  • Customised 12 Month Plan to reach your target %

  • 2 Advanced Strategies implemented

  • Customised Distribution Calculator

NEXT STEPS:

  • Email to Learn More

* approx 3-4 months, GST inclusive

Afterpay, Klarna and Zip available

PROFIT fIRST 101 SUPPORT

$330*

  • 30 minute Question + Answer Zoom

  • Get your questions answered,

  • Get your calculations reviewed.

  • Optional, we can complete your first distribution together and template the recurring process in your accounting software.

NEXT STEPS:

  • Press the JOIN NOW button to prepay Call

  • Press Book Support Call

*GST inclusive

Afterpay, Klarna and Zip available

Our Promise is to get you started and finished in the quickest time possible, whilst generating cashable, bankable Profit, because we know this system works and we believe we can give you the best start with regular check-ins and calls.

Meet Christine Jade

Are you ready to transform the way you manage your business finances?

Christine Jade is a Certified Master of the Profit First method.

There is a Money behaviour that will ensure you will be permanently profitable.

It's a behaviour around being intentional with every dollar your business receives.

We step you through and show you how.

Remember where we place our attention to, thrives.

When Expenses are given priority over profit, Expenses win.

However, I'm sure you did not go into business to just cover your costs.

I invite you to join us entrepreneurs that are re-writing that old formula and receiving their Profits, in cash, First!

From the Author of Profit First, Mike Michalowicz

"Christine and her team are certified in the Profit First method.

That means that they have the tools, the systems and the experience to bring permanent profit to your business. If that's what you are looking for, you have come to the right place."

Get In Touch

Office Hours:

Monday – Friday

8:30am – 4:00pm

Office: PO Box 97, Macarthur Square, NSW

As a Profit First Professional, I am authorised by the trade mark owners to use and display the following registered trademarks:

Profit First Professionals® and Profit First®. These trademarks may only be used and displayed by authorised licensees.

Copyright 2025. All rights reserved